Most brands are guessing which ads to run next. You don’t have to.
We map who your ads speak to and how they make their case, identify which are producing results and which are bleeding spend, and uncover where competitors are reaching audiences your brand should own.
- You’ll know
- Which approaches are eating your budget and which deserve more spend
- You’ll see
- What your competitors are running and where they left gaps
- You’ll get
- A clear direction for what to brief and build next
Generic audits show you what competitors are running. We show you where you should be running instead.
Most creative audits start outside your account. They pull the Ad Library, inventory what competitors are running, and call it strategy. You leave with a list of what other brands are doing. You could have Googled that.
We start inside your account. We map who your creative speaks to and the problems it presses on, which of it is driving results and which is just spending. Then we bring in the competitive landscape to find where the market is underserved, what your niche hasn’t figured out yet, and where there is real white space for your brand to move into.
The result is not a report. It is a direction. A clear picture of what to own, what to kill, and which moves will give you an edge over the brands you are competing against.
“Transformation carries 68% of your live spend, but your three longest-running ads are all Social Proof. Nearly everything you run speaks to buyers who already know your product. Competitors are taking the problem-aware audience 3 to 1, and no one in your niche is running Objection Handling. That is where your next briefs go.”
Every claim anchored to a specific ad you can open: the creative itself, its copy, its run dates, its numbers.
Every ad read two ways: the case it makes (Social Proof, Transformation, Objection Handling, Education) and the buyer it speaks to, from unaware to ready to buy.
Longevity flags on ads running 90 plus days. The clearest signal in your account of what is actually profitable.
The same read run on your competitors, so both libraries sit on one map: which cases are crowded in your niche, which buyers are underserved, and where no one is competing.
Strategic priorities for where to take your creative next, specific enough to hand directly to a creative team.
After the audit, brands can move into Creative Direction where we write video ad briefs and track competitor launches in your niche through your dashboard.
Six phases. Every insight is grounded in your data first, competitive context second.
This is not a software tool running your account through an algorithm. It is a strategist reading your creative, using data to prove what they see, and telling you exactly where to go next.
- Cold ReadHuman-first. Not AI.
Before the data, there is the eye.
The audit opens with a manual read of your creative library before any data is pulled. What are your ads defaulting to? Who are they speaking to? What is the narrative pattern across your best and worst performers? This is where the strategic diagnosis starts. It comes from someone who has spent years reading creative for growth brands and knows what a winning ad looks like before the numbers confirm it. The data validates the read. It does not replace it.
- Who your ads speak to and the case they make, in plain language
- The narrative pattern across your creative library
- Where your creative voice is clear and where it breaks down
- Account Analysis
Which approaches are winning and which are draining your budget.
We go through your full ad library and map performance by approach, audience, and format. Not just what is converting but what is spending, what is stalling, and what has been running long enough to be a real signal. This is where most brands find the answer to why their numbers are not moving the way they should.
- Who each ad speaks to and how it makes its case, mapped against actual performance
- Longevity flags on high-signal ads, the ones worth scaling
- Spend concentration analysis showing where budget is going versus where returns are
- Format breakdown across what is working in your specific account
- Funnel Walkthrough
The full journey from ad to conversion, compared against the best in your category.
We walk your customer funnel from the ad click through to checkout or demo booking and map it against how your top competitors structure the same journey. Most brands fix the creative and ignore the funnel. We look at where the experience breaks down, where competitors are creating better continuity, and where there are simple wins between the ad and the sale.
- Landing page analysis including headline clarity, CTA placement, and messaging alignment with the ad
- Full funnel walkthrough to checkout or conversion point
- Competitor funnel comparison showing where they are creating a better experience
- Specific friction points and opportunities between ad and conversion
- Competitive Intelligence
What your competitors have figured out, and where they are not competing.
We pull your top competitors from the Ad Library and map their creative strategy against what we found in your account. Not a list of their ads but a read of what they lead with, who they aim it at, and the gaps they are leaving in your niche that you can move into.
- Competitor messaging mapped across the Ad Library: what they run and who it targets
- Saturation analysis showing which approaches are overcrowded in your niche
- White space identification where competitors are absent
- Longevity comparison showing what competitors are committing real budget to
- Strategic Priorities
What your brand should own next, and why.
The audit closes with a clear direction for your next creative sprint. Based on what your account data showed, what competitors are ignoring, and where the real white space is in your market, we tell you which approaches to move toward, who to target, and what those briefs need to say. Specific enough to hand to a creative team and start building from.
- A prioritized creative direction based on account gaps and competitive white space
- Which approaches to scale, which to cut, and which to test for the first time
- Hook and format direction grounded in what is working across your niche
- A clear brief direction for your next round of creative
- Keep Building
The audit is the starting point. Creative direction is where it compounds.
Brands that want to keep moving can move into Creative Direction after the audit. We take the direction the audit identified and turn it into ongoing work. Your dashboard keeps a running view of what competitors are launching in your niche. Brief packages for video ads are available at tiered price points depending on volume and scope.
- Dashboard access with ongoing competitor ad tracking
- 10 creative briefs each month, every brief specs 4 to 5 ad variations
- Direct access for questions, revisions, and ongoing strategic direction
Sample Audit Preview
Placeholder data“Transformation-led, aspirational, skewing female 28 to 42. The creative voice is confident when showing results, uncertain when explaining mechanism. Problem-Agitation ads are running at 3x the volume of Social Proof but converting at half the rate. The spend is telling a different story than the briefs.”
Full audit delivered as a print-ready document and interactive link, from cold read through strategic priorities.
Schedule a callThe audit is where it starts.
Creative direction is where it compounds.
Two ways to work with us. One is a one-time diagnosis. The other is an ongoing creative engine that keeps your creative sharp, your briefs ready, and your competitive intelligence current every 30 days.
The Creative Audit
A complete read of your account and your market. A strategist reads your account first; the data proves what they see. You leave with a direction, not a report.
What is included- Cold read of your creative library: who your ads speak to, what they promise, and the patterns across your best and worst work, in plain language
- Account analysis mapping your creative against real performance: what to scale, what to cut, what to test
- Funnel walkthrough from ad click to conversion, compared against the best in your category
- Competitive intelligence: what your top competitors are running, where the market is crowded, and the open space they left behind
- Strategic priorities specific enough to hand directly to a creative team
Dashboard access, competitor tracking, and brief packages are available through Creative Direction once your audit is complete.
Creative Direction
Ongoing strategy, briefs, and competitor tracking. The audit sets the direction. Creative Direction executes it, month over month, against live competitive data.
What is included- 10 creative briefs each month: every brief specs 4 to 5 ad variations, so 40 to 50 ready-to-build ad concepts
- Dashboard access: competitor launches in your niche, refreshed regularly
- A monthly report: a condensed audit of your account and your market
- Direct Slack access for questions, revisions, and ongoing direction
- Up to 8 tracked competitors, curated at onboarding
Your dashboard is a competitive intelligence feed. Competitor ads tracked so you always know what is being launched against you.
The brief is the deliverable.
We don’t hand you a mood board. Each brief is a build-ready document for one specific approach: who it speaks to, the problem it presses on, the hook, the structure, and the variations to test, written from live competitor data in your niche, not a swipe file.
Chosen for a reason
Every brief attacks a message your competitors are winning with or a space they left open. The competitive data that justified it ships alongside it.
Ready to hand off
Tight enough that any editor, UGC creator, or in-house team can shoot from it without a kickoff meeting. The making stays yours.
10 per month
Every brief specs 4 to 5 ad variations, delivered through your dashboard alongside competitor tracking for your niche.
Questions we get.
What types of brands do you work with?
Ecommerce and SaaS brands running paid social on Meta. You should have enough creative history in your account for the analysis to be meaningful. Pre-launch brands qualify for a competitive-only version of the audit.
Do you need access to our ad account?
Yes, for the full audit. We request read-only access through Meta Business Manager. If you prefer not to share access or are pre-launch, we run a competitive intelligence version using the public Ad Library instead.
How long does the audit take?
Five business days from intake to delivery. You receive a PDF audit document and an interactive audit link. We walk through the findings together on a call after delivery.
What do we actually receive?
A comprehensive audit delivered as a PDF and an interactive link. Six sections from cold read through strategic priorities, with creative mix visuals, funnel walkthrough, and competitor mapping. Dashboard access is part of the Creative Direction engagement, not the audit itself.
How is this different from a creative agency or consultant?
Most agencies and consultants approach creative strategy from a traditional marketing lens or a purely data-driven one. Neither is enough on its own. The traditional marketing mind can describe your brand but cannot read performance signals. The data-only operator can pull numbers but does not know what makes an ad actually work. What you typically get is a diagnosis built on surface-level observation from someone who has never been in the weeds building brands, buying media, and living with the consequences of every creative decision. Comp is the opposite of that. The strategic direction comes from someone who has done all of it.
Do you write briefs for us?
Yes, as an ongoing engagement after the audit. We write production-ready video ad briefs grounded in a genuine understanding of what ad frameworks work, both static and video, drawn from direct experience in performance creative. The briefs are the deliverable. The making is yours.
What platforms do you cover?
We are focused on Meta (Facebook and Instagram), for both account analysis and competitive intelligence. Additional platforms are in development.
What happens after the audit?
Some brands take the findings and execute with their own team. Others move into Creative Direction where we write the video ad briefs and track competitor activity in their niche through the dashboard. We figure out what makes sense for your situation on the intro call.
Find out what
your market hasn’t claimed yet.
Tell us about your brand below. We will confirm fit and follow up within 24 hours to get your intake sorted.
What you walk away with.
- A plain-language diagnosis of what is working and what is bleeding budget
- A full competitive map showing where your niche is underserved
- A funnel walkthrough comparing your customer journey against top competitors
- Clear strategic priorities for who to speak to and what to say next
- A comprehensive audit document with all data, visuals, and findings
- The option to continue with Creative Direction, dashboard access, and brief packages